下厨房 | 冻品系列
Client: 下厨房 & 口味捞Designer: Shan.K & Yz.WScope: 包装设计Year: 2021下厨房空白计划之冻品料系列。此系列与市面常见的展示实物照片方式不同,选择面点制品的干净和烹饪后的质感为主要感受来定义主视觉风格,延续了下厨房本身品牌的气质,也能在常见产品中独树一帜。
This series is different from the common way of displaying physical photos in the market. It chooses the cleanliness of pastry products and the texture after cooking as the main feeling to define the main visual style, which continues the style of the Xiachufang branding and can also be unique among common products.
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清木川设计事务所
清木川设计团队成员来自知名互联网公司用户体验设计总监、任教于重点大学设计艺术学院,研究生导师。在工业产品设计、商品包装设计、空间设计和互联网产品设计上都有资深项目经验。
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