• 美妙叶 - 美美与共,妙叶杯中

     
    Client: 成都妙叶柒茶
    Designer: Shan
    Scope: 品牌设计、包装设计
    Year: 2022

     

    美妙叶的命名取自费孝通先生的:“各美其美,美人之美;美美与共,天下大同”,而美妙叶将其最后两句改成了“美美与共,妙叶杯中”。

     

    美妙叶是一个专业的茶叶供应商,为各大品牌寻找和提供好的茶叶原料,他们也是国内少有的具有品牌思维的原料供应商;我们为其设计的品牌标识希望传递出专业、认真可信赖、有人文底蕴的形象;图形是叶子组成的茶圃形状,中间的白色图形似山似云,让茶叶的特征和氛围感充分体现。中文字体的设计笔末用较为锋利的切角,对品牌而言是要把好的原料提供给每一位客户的决心,没有灰色地带,只有货真价实的原料。

     

     

    The name of Grace Tea is taken from Mr. Fei Xiaotong's: "各美其美,美人之美;美美与共,天下大同". The last two sentences are changed to "美美与共,妙叶杯中".

     

    Grace Tea is a professional tea supplier, looking for and providing good tea raw materials for major brands. They are also a rare raw material supplier with brand thinking in China; The brand logo we designed for it hopes to convey a professional, serious, reliable and humanistic image; The figure is the shape of the tea garden composed of leaves, and the white figure in the middle is like a mountain or a cloud, which fully reflects the characteristics and atmosphere of the tea. The design of Chinese fonts uses sharp corners, which is the brand's determination to provide good raw materials to every customer. There is no gray area, only genuine raw materials.

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