• 清木川(cleardesign)是一家专注品牌和创新的设计工作室。理解商业,定义概念,提供设计服务,真正关照到本质及需求,克制且谦逊的创造。

    Cleardesign is a design studio focusing on brand and innovation. Understand business, define concepts, provide design services, really care about essence and needs, and create with restraint and humility.

  • 光隐 | 青梅酒

     
    Client: 慕溪酒业
    Designer: Sophie & Shan.k
    Scope: 商标识别设计,品牌命名,品牌识别,包装设计 

     

    光隐是一个专注做原果发酵的梅酒品牌;市面上的梅子酒多为混合发酵,即基酒+青梅发酵而来;而光隐却选择了慢发酵的方式,用100%原果,不加一滴基酒,将青梅、李子、桑葚三种水果分别发酵,再混合陈酿的方法,保留果酒本真的味道。
     
    光隐想倡导多一些深思熟虑,少一些锋芒毕露;来寻求人和自然、时间上的平衡,提倡“天人合一、致虚守静”的哲学态度。
     
    设计上,我们采用“尚意、内观”的自然美学,用水的轻柔素雅、月的阴晴圆缺作为酒标的主视觉图案,把中国人的善良、平和、中庸、含蓄的性格体现其中。

     

    Guangyin is a plum wine brand focusing on original fruit fermentation; Plum wine on the market is mostly mixed fermentation, that is, base wine + green plum fermentation; However, Guangyin chose the method of slow fermentation. With 100% original fruit and no drop of base wine, the green plum, plum and mulberry fruits were fermented respectively, and then mixed and aged to retain the true taste of the fruit wine.

    Guangyin wants to advocate more thoughtful and less sharp; To seek the balance between man and nature and time, and advocate the philosophical attitude of "unity of heaven and man, emptiness and tranquility".

    In terms of design, we adopt the natural aesthetics of "advocating meaning and inner outlook", with the gentle and elegant water and the full moon as the main visual pattern of the wine label, which reflects the kindness, peace, moderation and implicit character of the Chinese people.

  • 下厨房 | 调味料系列

     
    Client: 下厨房 & 口味捞
    Designer: Shan.K & Yz.W
    Scope: 包装设计 

     

    下厨房空白计划之调味料系列。我们把调味料里的原料提取出来,用平面化的绘画方式直观的表现出来,让每一包卤料有趣又新鲜。

     

    这种亲近年轻人的视觉语言,去掉了老旧的调味料预制的机器感,凸显的是食材本身,和品牌坚持对食材高品质的态度是一致的,同时这样的包装,也帮助人们将厨房里的烹饪过程变得生动轻松起来。

     

    We extract the raw materials from the seasoning and show them intuitively in the way of planar painting, so as to make each packet of brine interesting and fresh.

     

    This visual language close to young people removes the old machine sense of seasoning prefabrication and highlights the ingredients themselves, which is consistent with the brand's attitude towards high-quality ingredients. At the same time, such packaging also helps people make the cooking process in the kitchen lively and easy.

  • 了不起的冰奇淋 | Gelato

     
    Client: 春播
    Designer: Sophie
    Scope: 品牌识别,包装设计
     

    春播想在这个夏天带来一款有趣的Gelato冰淇淋,除了纯正的意式gelato工艺能带来绝好的口感,他们还特别研发了让人意想不到独特的口味,比如柠檬薄荷莫吉托、麻酱和芥末口味、精酿啤酒雪泥等,希望让每一个品尝的人不由得称赞,真是了不起的冰淇淋啊!

     

    我们和春播一起设计了一种游戏互动方式,在拿到一小盒冰淇淋时,并不能猜到这是什么口味,直到打开外盖,通过内盖上面的数字和emoji表情来识别口味。

     

    绚丽的色彩和凸显的主题,让每一盒冰淇淋都是独特的惊喜,这种游戏的方式让一群人一起吃冰变得更加有趣。

     

    Chunbo wants to bring an interesting gelato ice cream this summer. In addition to the pure Italian gelato process, they also specially developed unexpected unique flavors, such as lemon mint mojito, sesame sauce and mustard flavor, refined beer snow mud, etc. they hope everyone can't help praising. What a great ice cream!

    We designed a game interaction mode with spring broadcasting. When we got a small box of ice cream, we couldn't guess what the taste was until we opened the outer cover and identified the taste through the numbers and Emoji expressions on the inner cover.

    Each box of ice cream is a unique surprise. This game makes it more interesting for a group of people to eat ice together.

  • 番茄花开 | 超级番茄种植版

     
    Client: 春播

    Creative DirectorCharlie & Sophie & Jerry Yu

    Designer: Sophie
    Scope: 包装设计 

     

    超级番茄是春播平台上最热门的商品之一;每年应季时,很多消费者会守候着超级番茄的成熟,并用“一口回到小时候”这样的语句来描述这款番茄的口感。让番茄有番茄本真的味道,是春播开发这款产品的初心。
     
    这一次,春播想给超级番茄开发一款夏日限定款——可种植的超级番茄小套装。这个套装里,我们将超级番茄的真实种植过程做成了一个小卡片,孩子们能在家长的引导下学到有机农业种植超级番茄的全过程。同时我们还附上了几颗珍贵的超级番茄种子,以及 一张种植标识牌,让消费者家庭成员一起来体会种植的趣味,将春播品牌所倡导的“自然真实的食物”理念,通过这个互动的方式,深入人心。

     

    Super tomato is one of the most popular commodities on the spring sowing platform; At the end of the season every year, many consumers will wait for the super tomato to mature and describe the taste of this tomato with the phrase "a mouthful back to childhood". It is the original intention of spring sowing to develop this product to make the tomato have the true taste of tomato.

    This time, spring sowing wants to develop a summer exclusive for super tomatoes - a small set of super tomatoes that can be planted. In this set, we make a small card of the real planting process of super tomatoes. Children can learn the whole process of planting super tomatoes in organic agriculture under the guidance of their parents. At the same time, we also attached several precious super tomato seeds and a planting sign to let the family members of consumers experience the fun of planting together, and deeply rooted the concept of "natural and real food" advocated by the spring sowing brand in the hearts of the people through this interactive way.

  • Chabiubiu 调味茶系列

     

    Client: chabiubiu

    Designer: Sophie & Shan.k

    Scope: 商标识别设计,品牌识别,品牌设计,包装设计

     

    Chabiubiu是一款面向年轻人的日常饮品;茶叶在过往的产品形象中一直存在着一种沉淀感、厚重感,让年轻人望而却步;创始人希望有一款能“和自己聊聊天”的茶饮产品,提供轻松、惬意的饮茶氛围。

     

    品牌坚持选择高端茶叶原料,面对市场上众多袋泡茶包产品,chabiubiu认为原叶比碎茶更能展示出茶叶的品质,所以摒弃了袋泡茶,而选择了原叶茶的产品形态。在包装内,我们提供了方便滤茶、泡茶的挂耳袋,以及茶铲、茶漏、杯垫等周边产品,让喝茶的过程颇有些仪式感。

     

    因为有水果和花果的搭配,茶汤气味芬香,所以包装设计上我们采用了水彩的表现手法来呈现吸引人的花果原料、茶水的多样味道,烘托出自然清新的气息。

     

    Chabiubiu is a daily drink for young people; Tea has always had a sense of precipitation and massiness in the past product image, which makes young people flinch; The founder hopes to have a tea product that can "chat with yourself" and provide a relaxed and comfortable tea drinking atmosphere.

    The brand insists on choosing high-end tea raw materials. In the face of many bag tea bag products in the market, chabiubiu believes that the original leaf can show the quality of tea better than broken tea, so it abandoned bag tea and chose the product form of original leaf tea. In the package, we provide ear bags that are convenient for filtering and making tea, as well as peripheral products such as tea shovel, tea drain and coaster, which makes the process of drinking tea quite ceremonial.

    Because there is a combination of fruit and flowers and fruits, and the tea soup smells fragrant, we have adopted watercolor in the packaging design to present attractive flower and fruit raw materials and various flavors of tea, setting off a natural and fresh flavor.

  • HerbValue | 口腔护理

     
    Client: HerbValue
    Designer: Sophie
    Scope: 品牌识别、包装设计 

     

    HerbValue是一个新潮的口腔护理品牌,首发系列产品是漱口水系列,提供条装便携漱口水、便携口腔喷雾和瓶装漱口水。

     

    在之前的口腔护理产品中,多数产品是以医疗功效为主要的定位来做的,产品的体验愉悦性和便携性都不太友好。而新一代年轻人对于保持口腔清洁和口气清新有了更新的需求:不仅在功效上,而且在体验感、口感、场景化等方面有更细致的需求。

     

    为了传递这种友好亲切的产品气质,我们选择了更为绚烂多彩的糖果般的色彩体系,对应不同水果口味,让品牌整体气氛变得更轻松。

     

    其中瓶装漱口水我们采用了防回流的阀门设计,让每次的使用量恒定,并让液体不会回流而导致瓶内剩余液体的污染。

     

    HerbValue is a new dental care brand. The first series is mouthwash series, which provides portable mouthwash, portable oral spray and bottle mouthwash.

     

    In the previous oral care products, most products were based on medical efficacy, and the experience pleasure and portability of the products were not very friendly. The new generation of young people have new needs for keeping their mouth clean and fresh: not only in terms of efficacy, but also in terms of experience, taste and scene.

     

    In order to convey this friendly and cordial product temperament, we chose a more colorful candy like color system, corresponding to different fruit flavors, making the overall atmosphere of the brand easier.

     

    For bottled mouthwash, we have adopted the backflow prevention valve design, so that the amount of each use is constant, and the liquid will not backflow, resulting in the pollution of the remaining liquid in the bottle.

  • 无茗-自然茶志

     

    Client: Private custom

    Designer: Sophie

    Scope: 商标识别设计,品牌识别,品牌设计,包装设计

     

    自然茶志的无茗东方茶礼盒是一款私人定制的小批量礼盒,私藏福建岩茶、定制香薰以及茶具,皆为客户精心挑选,作为上礼精心呈现。

     

    茶礼盒选择了竹子为盒体的主要材质,内部的结构参考了茶室的窗棱、布局、姿态以及细节一一雕琢,尽可能在这一方竹盒中还原茶道之礼。

     

    The Wuming Oriental tea gift box of natural tea is a private customized small batch gift box. Fujian rock tea, customized aromatherapy and tea sets are carefully selected by customers and presented as gifts.

    Bamboo is selected as the main material of the tea gift box. The internal structure refers to the window edge, layout, posture and details of the tea room, so as to restore the ceremony of tea ceremony in this bamboo box as much as possible.

  • 坚果礼盒-得果惬过

     

    Client: 得果惬过

    Designer: Sophie

    Scope: 包装设计

     

    得果惬过为一款高端坚果品牌,一个突破传统意义束缚感的新零食定义者,倡导自然饮食与惬意生活的双赢。品牌主张无畏面对质疑,聪明调配身体。坚持用好的原料,传统种植,人工挑选。

     

    在礼盒设计上,我们按照定价,分为了几款不同的设计,一款名为“月亮与六便士”主题,一款名为“The moment”星空主题。两个主题分别从品牌主价值观出发,分别讨论了两个话题,其一“何为惬意生活”,我们提到了《月亮与六便士》中那个抬头望月、看到生命中的闪光,将余生的价值注入灿烂。其二:“惬意即为活在当下”,仰望星空我们看到的是自身的无知和渺小,活在当下,眼前是自己的目标和未来。

     

    Deguoqieguo is a high-end nut brand, a new snack definer who breaks through the bondage of traditional meaning, and advocates a win-win situation between natural diet and comfortable life. The brand advocates fearless in the face of doubt and smart deployment of the body. Insist on using good raw materials, traditional planting and manual selection.

    In terms of gift box design, we divide it into several different designs according to the price. One is called "moon and Sixpence" theme and the other is called "the moment" starry sky theme. Starting from the main values of the brand, the two themes discussed two topics respectively. One is "what is a comfortable life". We mentioned the one in the moon and Sixpence who looks up at the moon and sees the flash of life and injects the value of the rest of life into brilliance. Second: "being comfortable is living in the present". Looking up at the starry sky, we see our own ignorance and insignificance. Living in the present is our own goal and future.

  • 世纪空联 | 春秋航空空客A320涂装

     
    Client: 世纪空联&春秋航空
    Designer: Sophie
    Scope: 涂装设计

     

    这个项目来自世纪空联的委托,他们想要在春秋航空的空客A320机型上做自己品牌的展示。
     
    世纪空联为国内多数航司提供机上WIFI互联解决方案,所以在品牌展示上也想凸显“互联”的概念,我们将星空互联的图形放置在机尾翼部分,并将Fair Link处理成图形展示在机身明显位置。色彩上采用品牌识别色和辅助色,根据涂装工艺的特点调整了色彩方案。

     

    机仓内部(行李箱和靠背座椅部分)同样做了局部设计工作,将品牌的价值观和理念传递在平面海报设计上。
     

    This project is entrusted by the century air Federation. They want to show their brand on the Airbus A320 of Spring Airlines.

    Century air link provides on-board WiFi interconnection solutions for most domestic airlines, so we also want to highlight the concept of "interconnection" in brand display. We place the graphics of star sky interconnection on the tail of the aircraft, and process fair link into graphics for display in an obvious position on the fuselage. Brand identification color and auxiliary color are adopted in color, and the color scheme is adjusted according to the characteristics of coating process.

    The interior of the aircraft cabin (trunk and backrest seat) has also been partially designed to convey the values and concepts of the brand to the graphic poster design.